B2B Digital Marketing & Content Development Expertise
Every business must drive sales and nurture their leads through the sales funnel and successfully convert them to a close-win, while ensuring loyal customer advocates for the future.
With an evolving product landscape, fierce competition, and complex segmented customer requirements, developing the right content marketing messaging, assets, and strategic channel mix is both an art and science.
It requires thoroughly understanding the customer and sales funnel, technical expertise, a clear value prop, stand-out creativity and know-how for developing thought leadership and brand content, consensus on KPIs, and the ability to collaborate cross functionally with executives, engineers, product and marketing experts, and vendors.
With 15 years of hands-on content development and strategic communications for B2B sales, executive, and media stakeholders across numerous web, social, media, search, and email channels, understanding the big picture and executing budget-driven strategic plans is my wheelhouse and passion.
My impacts include – Forbes, New York Times, Wall Street Journal, Gartner, Forrester, Cisco, HP, IBM, Walt Disney, DoD, Toyota, BP Paribas, Cisco Live, Microsoft.