Why content marketing is critical at every step during the customer journey

The impactful content marketer is a digital revolutionary, analyzing and executing where it matters on the sales funnel. Develop a clear and consistent value prop as the feeder of your content so your messaging and assets have impact and demonstrate how you can meet your customers’ needs.

Top of Funnel: Today, your leads have their own compass while also being strategically targeted by powerful machine learning-based platforms. Attract customers to your brand by inspiring them to begin the journey with you so you can effectively build the relationship during the sales cycle. Start by developing an engaging and fascinating portfolio of awareness and thought leadership campaigns and content using results-driven tools and targeted channels that will fuel your marketing programs and convert with offers that inspire the next level of the journey.

Middle of Funnel: Inbound prospects and leads are looking for solutions to their business challenges beginning with their own online journey of search and discovery whether it’s online Google research or investigating expert trade sites.

Outbound prospects are nurtured with purposeful thought leadership content that satisfies their thirst for expertise and brings them to a new level of understanding of industry best practices and your solutions portfolio.

Bottom of Funnel: Provide content to the digital marketing and sales teams which will lead prospects to the close  using customer testimonials, competitive analysis, product and implementation guides, and a clear ROI — for the big close-win and a future of  loyalty as a renewing customer and advocate.

Paid social and its powerful, machine-learning targeted personalization capabilities

Bring your brand to the right interactive audience who can become your champions. Social channels are critical for developing awareness of your business and for moving leads through the funnel.

Targeted Social Media Strategies

Social media marketing on Facebook, LinkedIn, and Twitter can provide powerful highly targeted machine learning personalization for top of funnel awareness and middle funnel conversions, while also allowing you to track customer sentiment and reach out personally. Deliver your best thought leadership content, promotions, register your events, and find your champions.

Deciding between Google's organic SEO, SEM, and Display Network?

How your company ranks on Google and your visibility with important audiences can make or break your business.

Ranking, visibility, and content traction despite Google's ever-changing shrinking SERP

No one can deny the impact of Google search rankings and the power of visibility with the right audience. Now, 75% of your customers’ decisions are made before they even knock on your door. And yet, Google is in the midst of many major algorithm updates of their SERP, and increasingly they are using their first-page real estate for their own products like the Knowledge Graph and YouTube video carrousels. Select your Google organic SEO, SEM, and display network wisely according to your target metrics and conversions.

The Power of Video

The power of video: No other media can communicate your value prop or tell your story as impactfully and swiftly.

Video can grab the attention of your audience at every point of the funnel.

No other media can communicate your your value prop or tell your story as impactfully and swiftly. A video portfolio is a must-have for Google’s YouTube SERP and all channels, including social media and your website.


Blogging is about bringing your audience into your world--make it interesting and educational while creating awareness and nurturing your funnel.

Blogs are great for organic SEO, thought leadership, and even serve as pitches for PR teams and bottom of the funnel sales close-wins.

Bloggers are the voice of their industry sharing their expertise, and if promoted properly, can influence large audiences through organic search and syndicated advertising. Don’t forget to send your blogs to your PR  team for fast and effective repurposing into published editorial by editors, and share your how-to blogs with sales for an effective bottom of the funnel closing tool.

How do you move the needle?

Delivering targeted, strategic funnel-based content provides powerful opportunities for growing revenue.

Established Track Record

This recommendation is based on knowing and working with Maritza Marie Dubec for four years. I hired her as the team IT lead to create a strategic communications plan for an exploration project called WebFountain which became a key building block for IBM’s text analytic efforts. I am a Distinguished Engineer at IBM and Chief Innovation and Operations Officer of IBM’s Almaden Services Research. Maritza created white papers and technical documentation that were the foundation for marketing exposure in publications like the New York Times and Computer World. After Web Fountain she went on to lead development IBM Redbooks that provide technical and marketing support for IBM Global Business Services. Net of the above, Maritza is a creative difference maker who delivers.

-Norm Pass, Distinguished Engineer Emeritus at IBM / Research


“As an advisor consulting on Maritza’s Cisco video work, I was most impressed by her creative vision, positive attitude, hard work, mastery of the details, and clear business objectives. As a skilled producer, she was very adept at guiding her camera and editing team for an impressive yet low cost final product. Maritza strategically understands the power of video and how to integrate it with her social media campaigns.”
Bryan Matheson, Skyline Studios
Maritza is a creative thinker, with the ability to provide her team with multiple options and recommendations. She can work effectively online and in print, all while juggling input from multiple teams in engineering/product development. Maritza has a unique ability to use tools personally which makes it easier for partners to develop projects more cost effectively and timely.
Jeff Holmes, CEO/Creative Director 3marketeers Advertising, Inc.
Maritza demonstrated real leadership skills, ingenuity, technical understanding, team work, and communications expertise in her critical work launching IBM’s WebFountain Project. She continued her dedication to communications excellence in her work as Team Lead for IBM Redbooks. She is a hard worker with excellent marketing strategies and creative flair.
Patrick Vabre, IBM